Why Q5 is TikTok's golden opportunity for marketers?

Enter Q5, the marketing period that begins right after Christmas and extends through January. Social media becomes more lucrative during this "quiet" time, when shoppers are actively spending (even while horizontal on the couch) and ad inventory is less competitive and more affordable. Many brands are planning Q5 strategies earlier than ever.

At first, TikTok introduced shopping features as simple add-ons—think of them as sidekicks rather than the stars of the show. By 2021, however, the existing TikTok Shop was starting to catch some serious attention. Users and brands alike started realizing just how powerful the platform could be for reaching their audience in a more personal way.

From Invoice Fly’s Subscriber Growth campaign to Tim Hortons’ Festive Cheer Campaign, these brands didn’t just ride the wave of influencer power—they made waves of their own. At House of Marketers, we believe each campaign on this list brings something unique to the table, using humor, authenticity, inclusivity, and innovative approaches to make a lasting impact. Let’s dive in and see how some brands got it right—and how you can apply similar influencer marketing strategies to your own campaigns.

Since a huge portion of the 15 million+ TikTok sellers worldwide are solopreneurs, having a reliable brand to outsource their operational responsibility makes a massive difference in their business model. Here’s where TikTok fulfillment comes in as a game changer. Keep reading to have a comprehensive understanding of TikTok FBT and how it works.

Coupled with influencer marketing, product seeding is proven to drive UGC and word-of-mouth. Here's how product seeding campaigns work and how to run them.

Learn how to advertise using TikTok. From ad formats to campaign strategies, learn how to launch your first TikTok ad successfully.